Started out with a variety of options in different styles so the client could see all the different options and have a clear idea of what directions to go in.

Client decided he wanted a more Montanan feel and so I focused on the Cabin and Camera keywords. As a cabin is an outdoorsy “house” which fits in Montana as well as his last name and the camera is related to what he does on his channel, vlogs.

Client decided he wanted the main focus to be on his beard and the word “house”. I offered a few more key words and he really liked the word vintage. He also showed me an image he was inspired by. I took this information and ran with it. Here I am working with the proportions of fitting a beard and house together, as his request.

Here we are experimenting with contrast and formats. I gave him two types of font to choose from. One is a bit modern and the other is a bit vintage and western.

We came to a design that he felt suited his brand as well as including a color that matched the color of his natural hair and make the design more bold. I formatted it in multiple ways, so he always had a logo for whatever situation.